16Nov 2018

Seven common pitfalls trip up leadership teams. Great companies manage to create more value than the sum of their parts. Yet most struggle to select the right assets and operate them in the right way. Bain & Company research shows that just 1 in 11 companies outperform their market over a 10-year period. The rest […]

08Nov 2018

Whether it’s sales decks or product updates, a presentation tells a business’s story, but without a strategy in place, they could become a time-consuming and possibly legal mess. Every day, businesses are on the lookout for better ways to boost productivity, so they can grow their bottom line without sacrificing compliance. A forward-thinking company must […]

02Nov 2018

One of the biggest challenges a product manager will face (or an organization for that matter) is trying to elevate thinking and culture from a project level to a product level. Project Thinking Project thinking is fairly pervasive. Many folks, especially in software development, have spent a lot of their careers focused on projects and […]

18Oct 2018

Building a business can be a lonely endeavor. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building […]

12Oct 2018

Branding strategies differ from platform to platform as each platform has its own unique tools and qualities. Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses do exceedingly better than their rivals. How do […]

10Oct 2018

Institutional investors — private equity firms, hedge funds, and venture capitalists — have quietly injected funds into the healthcare industry over the past five years to drive change, and interest in the sector will continue to grow over the next five years, according to a report from McKinsey & Company. Here are five key takeaways from the […]