20Aug 2018

Perusahaan investasi sektor kesehatan yang berbasis di Singapura, TE Asia Healthcare, berencana menambah portofolio bisnisnya di Indonesia dengan mengembangkan pusat pelayanan kanker terintegrasi di Jakarta dan Semarang dengan total perkiraan nilai investasi mencapai US$20 juta. Dalam tiga tahun ke depan, anak perusahaan Texas Pacific Group (TPG) Capital tersebut berencana menambah layanan dari 7 pusat pelayanan […]

14Aug 2018

Many organizations overlook community relations as a viable marketing strategy – after all, it demands a good deal of time, resources, and manpower, and doesn’t always bring in an immediate return. In the long run, however, getting involved in the community can be a huge profit to your reputation. Regular participation improves brand awareness, displays […]

08Aug 2018

For some reason, popular perception has it that millennials are particularly brand averse. In fact, the opposite is true: Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brands to be loyal to at random; instead, they are highly attuned to the story that a brand tells, as […]

06Aug 2018

Indonesia akan mengikuti Korea Selatan, Amerika, Jepang dan Tiongkok untuk menggunakan jaringan 5G bersifat komersial. Direktur Jenderal (Dirjen) Sumber Daya dan Perangkat Pos dan Informatika Kementerian Komunikasi dan Informatika (SDPPI) Ismail menyatakan Jepang dan Korea mulai memakai jaringan 5G komersial pada 2019. “Tentu kita akan menyusul tidak jauh-jauh dari waktu itu,” katanya seusai peluncuran perangkat lunak […]

02Aug 2018

The online world is filled with articles and posts about Digital Disruption (the symptom) and the prescribed cure, Digital Transformation (the magic elixir). The symptom:  In a new AIIM survey, 53 percent of organizations say they are concerned about a serious disruption of their business model in the next two years. The magic elixir:  Eighty-one percent of organizations […]

30Jul 2018

It is better to avoid making claims about your healthcare product with a thoughtful marketing plan that includes tight controls and review processes. As more healthcare incomes are in the hands of patient consumers, many marketers are engaging patients with new, creative, and sometimes aggressive, campaigns. While there are many benefits to speaking directly to […]