12Oct 2018

Branding strategies differ from platform to platform as each platform has its own unique tools and qualities. Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses do exceedingly better than their rivals. How do […]

10Oct 2018

Institutional investors — private equity firms, hedge funds, and venture capitalists — have quietly injected funds into the healthcare industry over the past five years to drive change, and interest in the sector will continue to grow over the next five years, according to a report from McKinsey & Company. Here are five key takeaways from the […]

05Oct 2018

Why do you think products with cheaper price don’t necessarily earn the highest sales? If the product’s message & intention is clear, it’s impossible not to earn your market’s attention. Hence, communication is your key. Heru Prabowo, who’s worked in Unilever for over 16 years, will be coaching us on his secrets to creating a […]

04Oct 2018

If good reviews are such an important factor to the off and online productivity of a hospitality business, how do you get them?  Here are a few tips to get you started on the road to a five-star hospitality business. 1. Genuinely provide an excellent service. No amount of fake reviews or competitor character assassination will reverse […]

24Sep 2018

Established FMCG brands could wrest the initiative from their start-up competitors by taking them over and then letting them run their companies. For a long time, FMCG was seen as the spiritual home of modern marketing. Companies such as Coca-Cola owned the most successful brands in the world and were a model for how to […]

21Sep 2018

For many organisations, the departure of a high-profile leader can leave a void which is difficult to fill. On Monday last week, Jack Ma, the executive chairman of Chinese e-commerce giant Alibaba, announced that he plans to step down in a year’s time and hand over to current Group CEO Daniel Zhang. When the departure of a high-profile […]