All posts by: consultant

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Established FMCG brands could wrest the initiative from their start-up competitors by taking them over and then letting them run their companies. For a long time, FMCG was seen as the spiritual home of modern marketing. Companies such as Coca-Cola owned the most successful brands in the world and were a model for how to […]

For many organisations, the departure of a high-profile leader can leave a void which is difficult to fill. On Monday last week, Jack Ma, the executive chairman of Chinese e-commerce giant Alibaba, announced that he plans to step down in a year’s time and hand over to current Group CEO Daniel Zhang. When the departure of a high-profile […]

Pernahkah Anda bertanya-tanya mengapa sales/ penjualan bisnis Anda tidak naik atau bertambah meskipun telah mencoba berbagai cara bahkan hingga menambah investasi? Banyak pebisnis dan wirausaha berpikir bahwa satu-satunya cara untuk menambah keuntungan / profit bisnisnya adalah dengan menambah penjualan. Sehingga, bisnis Anda berpusat pada pengalokasian semua sumber sebanyak mungkin yang hanya digunakan untuk menambah penjualan. Faktanya, salah satu cara untuk menambah penjualan adalah dengan memiliki strategi brand yang kuat seperti mengerti dan memahami siapa […]

Zebra Technologies Corporation inovator yang mendukung perusahaan skala enterprise mengumumkan spesialisasi vertikal bagi para penyedia teknologi layanan kesehatan di Amerika Utara, Amerika Latin dan beberapa negara di Asia Pasifik. Program Spesialisasi Layanan Kesehatan baru ini dikembangkan sebagai komponen strategis dari Program PartnerConect  Zebra. Program ini juga memberi para anggota yang kompeten dengan diferensiasi dan keunggulan kompetitif yang […]

Why effective talent management matters According to the survey responses, there is a significant relationship between talent management—when done well—and organizational performance. Only 5 percent of respondents say their organizations’ talent management has been very effective at improving company performance. But those that do are much more likely to say they outperform their competitors: 99 […]

The fee-for-service healthcare payment model is broken, according to the CEO of a medical group. The better model, and the path to better patient care, he says, is value-based care. Moving to value-based healthcare requires passion and investment in technology and staff, but the Hatfield Medical Group believes the move, which leads to better patient […]

Perusahaan investasi sektor kesehatan yang berbasis di Singapura, TE Asia Healthcare, berencana menambah portofolio bisnisnya di Indonesia dengan mengembangkan pusat pelayanan kanker terintegrasi di Jakarta dan Semarang dengan total perkiraan nilai investasi mencapai US$20 juta. Dalam tiga tahun ke depan, anak perusahaan Texas Pacific Group (TPG) Capital tersebut berencana menambah layanan dari 7 pusat pelayanan […]

Many organizations overlook community relations as a viable marketing strategy – after all, it demands a good deal of time, resources, and manpower, and doesn’t always bring in an immediate return. In the long run, however, getting involved in the community can be a huge profit to your reputation. Regular participation improves brand awareness, displays […]

For some reason, popular perception has it that millennials are particularly brand averse. In fact, the opposite is true: Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brands to be loyal to at random; instead, they are highly attuned to the story that a brand tells, as […]

Indonesia akan mengikuti Korea Selatan, Amerika, Jepang dan Tiongkok untuk menggunakan jaringan 5G bersifat komersial. Direktur Jenderal (Dirjen) Sumber Daya dan Perangkat Pos dan Informatika Kementerian Komunikasi dan Informatika (SDPPI) Ismail menyatakan Jepang dan Korea mulai memakai jaringan 5G komersial pada 2019. “Tentu kita akan menyusul tidak jauh-jauh dari waktu itu,” katanya seusai peluncuran perangkat lunak […]