All posts by: consultant

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Seven common pitfalls trip up leadership teams. Great companies manage to create more value than the sum of their parts. Yet most struggle to select the right assets and operate them in the right way. Bain & Company research shows that just 1 in 11 companies outperform their market over a 10-year period. The rest […]

Whether it’s sales decks or product updates, a presentation tells a business’s story, but without a strategy in place, they could become a time-consuming and possibly legal mess. Every day, businesses are on the lookout for better ways to boost productivity, so they can grow their bottom line without sacrificing compliance. A forward-thinking company must […]

One of the biggest challenges a product manager will face (or an organization for that matter) is trying to elevate thinking and culture from a project level to a product level. Project Thinking Project thinking is fairly pervasive. Many folks, especially in software development, have spent a lot of their careers focused on projects and […]

Building a business can be a lonely endeavor. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building […]

Branding strategies differ from platform to platform as each platform has its own unique tools and qualities. Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses do exceedingly better than their rivals. How do […]

Institutional investors — private equity firms, hedge funds, and venture capitalists — have quietly injected funds into the healthcare industry over the past five years to drive change, and interest in the sector will continue to grow over the next five years, according to a report from McKinsey & Company. Here are five key takeaways from the […]

Why do you think products with cheaper price don’t necessarily earn the highest sales? If the product’s message & intention is clear, it’s impossible not to earn your market’s attention. Hence, communication is your key. Heru Prabowo, who’s worked in Unilever for over 16 years, will be coaching us on his secrets to creating a […]

If good reviews are such an important factor to the off and online productivity of a hospitality business, how do you get them?  Here are a few tips to get you started on the road to a five-star hospitality business. 1. Genuinely provide an excellent service. No amount of fake reviews or competitor character assassination will reverse […]

Established FMCG brands could wrest the initiative from their start-up competitors by taking them over and then letting them run their companies. For a long time, FMCG was seen as the spiritual home of modern marketing. Companies such as Coca-Cola owned the most successful brands in the world and were a model for how to […]

For many organisations, the departure of a high-profile leader can leave a void which is difficult to fill. On Monday last week, Jack Ma, the executive chairman of Chinese e-commerce giant Alibaba, announced that he plans to step down in a year’s time and hand over to current Group CEO Daniel Zhang. When the departure of a high-profile […]