Post Types

14Aug 2018

Many organizations overlook community relations as a viable marketing strategy – after all, it demands a good deal of time, resources, and manpower, and doesn’t always bring in an immediate return. In the long run, however, getting involved in the community can be a huge profit to your reputation. Regular participation improves brand awareness, displays […]

08Aug 2018

For some reason, popular perception has it that millennials are particularly brand averse. In fact, the opposite is true: Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brands to be loyal to at random; instead, they are highly attuned to the story that a brand tells, as […]

06Aug 2018

Indonesia akan mengikuti Korea Selatan, Amerika, Jepang dan Tiongkok untuk menggunakan jaringan 5G bersifat komersial. Direktur Jenderal (Dirjen) Sumber Daya dan Perangkat Pos dan Informatika Kementerian Komunikasi dan Informatika (SDPPI) Ismail menyatakan Jepang dan Korea mulai memakai jaringan 5G komersial pada 2019. “Tentu kita akan menyusul tidak jauh-jauh dari waktu itu,” katanya seusai peluncuran perangkat lunak […]

02Aug 2018

The online world is filled with articles and posts about Digital Disruption (the symptom) and the prescribed cure, Digital Transformation (the magic elixir). The symptom:  In a new AIIM survey, 53 percent of organizations say they are concerned about a serious disruption of their business model in the next two years. The magic elixir:  Eighty-one percent of organizations […]

30Jul 2018

It is better to avoid making claims about your healthcare product with a thoughtful marketing plan that includes tight controls and review processes. As more healthcare incomes are in the hands of patient consumers, many marketers are engaging patients with new, creative, and sometimes aggressive, campaigns. While there are many benefits to speaking directly to […]

25Jul 2018

At the law firm Allen & Overy, the idea of replacing traditional, annual performance appraisals with a technology-enabled continuous feedback system did not come from human resources. It came from a leader within the practice. Wanting something that encouraged more-frequent conversations between associates and partners, the senior lawyer read about what companies like Adobe were […]

16Jul 2018

Information technology has been a boon to the healthcare sector. For instance, a noteworthy progression that IT has provided to hospitals is the evolution of electronic medical records (EMR). This innovation facilitates the transformation of medical information into a single database which allows healthcare providers to access significant patient information such as medical history, medications, […]

12Jul 2018

Warehouse logistics represents a big and complex piece of the supply chain puzzle in and of itself. With the ever-increasing volume and complexity of tracking and receiving of merchandise, storage, and inventory issues, handling your own warehousing has become more difficult and expensive. And if it’s not already your forte, as is the reality for most […]

09Jul 2018

Logistic costs in Indonesia are higher than those in other countries. Committee for Acceleration of Priority Infrastructure Delivery (KPPIP) chairman Wahyu Utomo said 72 percent of logistic costs went to transportation. Citing data from the Logistic Report Index 2016 by the World Bank, Wahyu said Indonesia was in 63rd position out of 160 countries in the […]

04Jul 2018

McDonald’s Joins the “Masters” Category as it joins others in embracing “digitization”. Gartner, Inc.’s annual Supply Chain Executive Conference held last week in Phoenix, AZ provided the platform for the release of its Supply Chain Top 25, which identifies industry “best practices.” Unilever scored the top spot for the third year in a row, followed by […]