Post Types

03Dec 2018

Unlikely brands are switching to subscription services and flaunting their personalities to reach modern consumers who have less disposable income but are inclined to purchase more than previous generations. Speaking at an event in Sydney last week, The One Centre CEO John Ford noted the marketing strategies of Mercedes-Benz and smaller players like Korean eyewear label […]

23Nov 2018

Bank Indonesia (BI) constantly implements a monetary operations strategy oriented towards maintaining adequate liquidity in the rupiah market and foreign exchange market. BI will also effectively commence the Domestic Non-Deliverable Forwards (DNDF) on Nov 1, 2018, BI Executive Director for Communications Agusman said in a statement received here on Saturday. BI is always strengthening policy […]

16Nov 2018

Seven common pitfalls trip up leadership teams. Great companies manage to create more value than the sum of their parts. Yet most struggle to select the right assets and operate them in the right way. Bain & Company research shows that just 1 in 11 companies outperform their market over a 10-year period. The rest […]

08Nov 2018

Whether it’s sales decks or product updates, a presentation tells a business’s story, but without a strategy in place, they could become a time-consuming and possibly legal mess. Every day, businesses are on the lookout for better ways to boost productivity, so they can grow their bottom line without sacrificing compliance. A forward-thinking company must […]

02Nov 2018

One of the biggest challenges a product manager will face (or an organization for that matter) is trying to elevate thinking and culture from a project level to a product level. Project Thinking Project thinking is fairly pervasive. Many folks, especially in software development, have spent a lot of their careers focused on projects and […]

18Oct 2018

Building a business can be a lonely endeavor. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building […]

12Oct 2018

Branding strategies differ from platform to platform as each platform has its own unique tools and qualities. Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses do exceedingly better than their rivals. How do […]

10Oct 2018

Institutional investors — private equity firms, hedge funds, and venture capitalists — have quietly injected funds into the healthcare industry over the past five years to drive change, and interest in the sector will continue to grow over the next five years, according to a report from McKinsey & Company. Here are five key takeaways from the […]

05Oct 2018

Why do you think products with cheaper price don’t necessarily earn the highest sales? If the product’s message & intention is clear, it’s impossible not to earn your market’s attention. Hence, communication is your key. Heru Prabowo, who’s worked in Unilever for over 16 years, will be coaching us on his secrets to creating a […]

04Oct 2018

If good reviews are such an important factor to the off and online productivity of a hospitality business, how do you get them?  Here are a few tips to get you started on the road to a five-star hospitality business. 1. Genuinely provide an excellent service. No amount of fake reviews or competitor character assassination will reverse […]