Tag Archives: Branding

Unlikely brands are switching to subscription services and flaunting their personalities to reach modern consumers who have less disposable income but are inclined to purchase more than previous generations. Speaking at an event in Sydney last week, The One Centre CEO John Ford noted the marketing strategies of Mercedes-Benz and smaller players like Korean eyewear label […]

Branding strategies differ from platform to platform as each platform has its own unique tools and qualities. Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses do exceedingly better than their rivals. How do […]

If good reviews are such an important factor to the off and online productivity of a hospitality business, how do you get them?  Here are a few tips to get you started on the road to a five-star hospitality business. 1. Genuinely provide an excellent service. No amount of fake reviews or competitor character assassination will reverse […]

Established FMCG brands could wrest the initiative from their start-up competitors by taking them over and then letting them run their companies. For a long time, FMCG was seen as the spiritual home of modern marketing. Companies such as Coca-Cola owned the most successful brands in the world and were a model for how to […]

Many organizations overlook community relations as a viable marketing strategy – after all, it demands a good deal of time, resources, and manpower, and doesn’t always bring in an immediate return. In the long run, however, getting involved in the community can be a huge profit to your reputation. Regular participation improves brand awareness, displays […]

For some reason, popular perception has it that millennials are particularly brand averse. In fact, the opposite is true: Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brands to be loyal to at random; instead, they are highly attuned to the story that a brand tells, as […]