Tag Archives: Marketing

Unlikely brands are switching to subscription services and flaunting their personalities to reach modern consumers who have less disposable income but are inclined to purchase more than previous generations. Speaking at an event in Sydney last week, The One Centre CEO John Ford noted the marketing strategies of Mercedes-Benz and smaller players like Korean eyewear label […]

Building a business can be a lonely endeavor. But marketing one doesn’t have to be. Co-marketing is about sharing audiences and resources between two complementary brands to execute a campaign that neither one could do as effectively alone. These strategic partnerships can benefit big businesses and new startups alike, sharing what they have instead of building […]

Established FMCG brands could wrest the initiative from their start-up competitors by taking them over and then letting them run their companies. For a long time, FMCG was seen as the spiritual home of modern marketing. Companies such as Coca-Cola owned the most successful brands in the world and were a model for how to […]

Many organizations overlook community relations as a viable marketing strategy – after all, it demands a good deal of time, resources, and manpower, and doesn’t always bring in an immediate return. In the long run, however, getting involved in the community can be a huge profit to your reputation. Regular participation improves brand awareness, displays […]

It is better to avoid making claims about your healthcare product with a thoughtful marketing plan that includes tight controls and review processes. As more healthcare incomes are in the hands of patient consumers, many marketers are engaging patients with new, creative, and sometimes aggressive, campaigns. While there are many benefits to speaking directly to […]

Ramadan, or the holy month of fasting and abstinence, is feted in all Muslim countries around the world. But as the diaspora continues to grow stronger – Muslims are the only major religious group forecasted to grow faster than the world’s population as a whole–brands are standing up and taking notice. Here’s a look at successful Ramadan restaurant […]